The results of this study provide implications of major relevance for international sports organizations, national sports organizations, and clubs.
The impact-performance map results of the driver analysis show that stadium features, aspects of the stadium, club management, and fan-based support for the club are the most important determinants of fan attendance. A large-scale sample of soccer fans permits subsequent application of the FANSAT approach. Based on a thorough literature review, as well as interviews with soccer fans and industry experts, this paper develops an analytical model for measuring soccer fan satisfaction (FANSAT). Despite this topic’s obvious relevance, the literature has paid little attention to the measurement of fan satisfaction.
With economic considerations exerting an ever-increasing influence on soccer clubs’ activities, fan satisfaction becomes an essential strategic management objective for these institutions.
